AdTruth – Solving the Mobile Audience Recognition Crisis: Life Without Cookies Is Pretty Sweet

Mobile advertising, despite the growth and hype of recent years, is far from reaching its potential. While there’s a surplus of opportunity, there are also seemingly overwhelming challenges that stand in the way of realizing the full potential of mobile as an advertising and marketing performance channel. In this session, James Lamberti, General Manager from AdTruth, will discuss the current mobile landscape, the key challenges facing mobile marketers, real case studies and practical tips for improving the economics of mobile marketing for both advertisers and publishers alike with a path forward.