Professional Services / Training

Ad Operations Training

 

Developed by ad operations leaders to help develop ad operations leaders.

As the only professional association exclusively dedicated online advertising operations and technology, AdMonsters is proud to offer a suite of comprehensive Ad Operations Training programs.

Training for ad operations staff is typically ad-hoc, on-the-job training, perhaps augmented by some vendor-specific training on a particular ad serving system. While some larger companies have internal training programs, most companies do not, and even those that do often struggle to develop and staff such programs on an ongoing basis.

Through our Ad Operations Training program, AdMonsters provides training and career development solutionsfor the online ad operations industry. 

AdMonsters Ad Operations Training provides the benefits of economy of scale, removing the burden of developing training programs from any one individual company and – more importantly – delivers the benefit of best practices gathered from across the industry.

AdMonsters Ad Operations Training is the best way to get your new staff up to speed quickly, and to provide ongoing education and professional development for your more experienced ad operations staff.

What you can expect from AdMonsters Ad Operations Training

  • Practical
  • Cost effective
  • Hands-on
  • Focused on real industry best practices, not just "standards"
  • 100% Vendor agnostic

Want a training class tailored to your needs...at your facility?

Whether you have a group of 8 - 50, on-site training is a cost-effective way to train. We'll work with you to develop a custom training solution for your ad operations team. Please contact us for more information.

 

From the desk of Jen Hanks

“Our learnings from the field”

January 22, 2009 Jennifer Hanks
Outsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern the relationship in terms of what is expected, and also provide guidelines for unacceptable performance. Evaluating your SLA helps safeguard your process and contractual relationship... read full post

AdMonsters Articles of Note

May 18, 2010 aps audience verification services Mitchell Weinstein
There has been a lot of buzz lately about ad verification in the digital space.  The media is writing about it, publishers and agencies are arguing about it, clients are asking questions... read full post
February 18, 2010 aps Display mobile Matt O'Neill
Editor's note: This interview was originally posted on the Association of Online Publisher's website. Matt O'Neill will be chairing the AOP event: the New Rules of Revenue: Online Advertising 2010 on... read full post
February 4, 2010 aps mergers operations Doug Wintz
The only thing that is constant in our business is change. Whether you’ve worked for a start up, or an established publisher, chances are you’ve been at one end of a merger or acquisition. If you’re... read full post
November 22, 2009 aps data management strategy Rob Beeler
The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that  ad operations professionals from... read full post

Ad Ops News

cookies html5 privacy RLDGUID safari databases
Even casual Internet users know that if you want to hold your privacy in check, it's good practice...
data data leakage
"Data leakage" sounds nasty. The term has been used to describe what happens when 3rd parties drop...
real time bidding
RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot...
geo-targeting
Capturing an individual's postal or zip code on a website form can provide valuable information...
verification services
Imagine you are a major (or minor) brand advertiser. You wake up in the morning, brew some coffee...
ad technology cloud computing
Cloud computing is one of those buzz phrases that you may think means nothing to you as a marketer...
ad networks demand side platforms
We were pleased to see some coverage of our previous post. It has, however, prompted a few internal...
Content
The media industry needs to get healthy but we won't get there if we think about the Internet as...
video Biz Report
"[Advertisers] know they need to be in the online space, but they don't know how to do it," Cheryl...
Flash html5 Internet Evolution
At the Web 2.0 Expo in New York later this month, Complex Spiral Consulting founder Eric Meyer...