Professional Services / Consulting

Our Consultants

 

AdMonsters extensive network of consultants are leaders in the field with rich experience and broad backgrounds.  We carefully select consultants we work with and match them to the client needs.  

We operate on a network model which allows us to tap into the broadest range of skills and specialists in the industry.  Many of our project leads have over 10 years of experience in the industry across multiple sides of the business: Publisher, Agency, Advertiser, Ad Network or Ad technology companies.  We represent specialists in areas such as Video, Yield, Local Advertising, Sales Reporting, and Commercial Strategies.  All of our consultants have worked on multiple systems and are leaders in the field.  

What sets our consultants apart:

 

  • Real world experience in the field - Our consultants have worked in the field and faced the challenges that many companies face.  We understand the realities of ad operations and know what works. 
  • Do-ers - We hit the ground running, because we already know the ground well.  We don't spend time on wishful thinking, but focus on what works to make your operations the most efficient.
  • Perspective - Having worked at and with multiple companies and having a broad understanding of industry technologies, our consultants can provide perspective on bets practices and industry standards.  AdMonsters contributes its broad experience in operational development from over a decade.
  • AdMonsters support - AdMonsters helps provide oversight and support in all areas of the projects and make sure they are delivered to our standards.   

 

AdMonsters is uniquely positioned to vet our consultants and we're incredibly proud of the talent we represent. We select individual consultants or build teams which suit your needs. We work closely with our consultants and clients at every stage of a project and provides oversight and management of our projects throughout all stages of development and project completion.

Areas of specialty include:

 

  • Ad servers and ad product technology
  • Organizational and change management
  • Outsourcing
  • Workflow optimization
  • Ad product design and strategy
  • Vendor selection
  • System implementation
  • Yield        
  • Training documentation
  • Business model analysis and validation
  • Billing processes & reporting
  • Systems development

 

 

From the desk of Jen Hanks

“Our learnings from the field”

January 22, 2009 Jennifer Hanks
Outsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern the relationship in terms of what is expected, and also provide guidelines for unacceptable performance. Evaluating your SLA helps safeguard your process and contractual relationship... read full post

AdMonsters Articles of Note

May 18, 2010 aps audience verification services Mitchell Weinstein
There has been a lot of buzz lately about ad verification in the digital space.  The media is writing about it, publishers and agencies are arguing about it, clients are asking questions... read full post
February 18, 2010 aps Display mobile Matt O'Neill
Editor's note: This interview was originally posted on the Association of Online Publisher's website. Matt O'Neill will be chairing the AOP event: the New Rules of Revenue: Online Advertising 2010 on... read full post
February 4, 2010 aps mergers operations Doug Wintz
The only thing that is constant in our business is change. Whether you’ve worked for a start up, or an established publisher, chances are you’ve been at one end of a merger or acquisition. If you’re... read full post
November 22, 2009 aps data management strategy Rob Beeler
The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that  ad operations professionals from... read full post

Ad Ops News

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Imagine you are a major (or minor) brand advertiser. You wake up in the morning, brew some coffee...
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We were pleased to see some coverage of our previous post. It has, however, prompted a few internal...
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"[Advertisers] know they need to be in the online space, but they don't know how to do it," Cheryl...
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At the Web 2.0 Expo in New York later this month, Complex Spiral Consulting founder Eric Meyer...