The Upside of Social Media Fragmentation: Q&A With Nikhil Sethi, CEO & Cofounder, Adaptly
Normally in the digital advertising industry, we consider fragmentation a real drag: think online video advertising in Europe or the endless fountain of mobile platforms and devices. But Adaptly CEO & Founder Nikhil Sethi, who is presenting on social media buying at OPS London on May 15, says social media…
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