If you’re an iOS user, you may have noticed that the pre-roll ads you see on YouTube are of the lowest possible quality. These low-quality ads directly result from users Safari browsers blocking all third-party cookies. This is the tradeoff we all face: privacy vs. low-quality ads.
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To say that Reddit's IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit's vast pool of user-generated content to train its models.
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Last Wednesday, The House passed a bill demanding that ByteDance sell TikTok to another owner or the government will pull the plug for its 170 million users based in the U.S. According to The Wall Street Journal, the bill blindsided TikTok executives.
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Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.
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With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…
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AdMonsters February 22, 2024 Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…
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The name "ALIVE" holds a special significance for founder Angel N. Livas. It symbolizes her mission to help individuals live purposeful lives and connect with their audiences on a deeper level. Inspired by the concept of Identifying Your One Word from Evan Carmichael's book, Livas found her purpose in helping others feel…
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Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they're dining at an all-you-can-eat…
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The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI's potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is…
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At the Senate Judiciary Committee's most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying.
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