Search results for apachesolr_search/mobile Web

769 Results

ADM-NL-20240314-ADM-Weekly

AdMonsters March 14, 2024   35 Women Leaders in Ad Tech Share Insights for International Women’s Day  The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives…

Read More

Privacy Sandbox: What’s Wrong With Video?

You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead…

Read More

Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault

With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…

Read More

ADM-NL-20240229-ADM-Weekly

AdMonsters February 29, 2024   The AdOps Team of the Future There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If…

Read More

What are the Best Practices for Using Alternative IDs?

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…

Read More
1 2 3 77