If youโre an iOS user, you may have noticed that the pre-roll ads you see on YouTube are of the lowest possible quality. These low-quality ads directly result from users Safari browsers blocking all third-party cookies. This is the tradeoff we all face: privacy vs. low-quality ads.
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To say that Reddit's IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit's vast pool of user-generated content to train its models.
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Last Wednesday, The House passed a bill demanding that ByteDance sell TikTok to another owner or the government will pull the plug for its 170 million users based in the U.S. According to The Wall Street Journal, the bill blindsided TikTok executives.
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This week's Wrapper features highlights from one of our keynotes at Publisher Forum Austin, Burhan Hamid, CTO at TIME, who shared his vision on the evolving role of AI in publishing during his talk, The Publisher's AI Advantage: Leveraging the Power of AI to Stay Ahead of the Curve. We…
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Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTVโs untapped goldmine: co-viewing โ family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.
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Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said thereโs more to the story than meets the eye and…
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Media layoffs continued this past week. First, BuzzFeed announced plans to lay off 16% of its workforce and sell off Complex Networks. Meanwhile, Vice is pulling the plug on Vice.com and announced it would lay off โseveral hundredโ staffers as part of its major restructuring. What does this mean for…
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As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers โ but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus…
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With the third-party cookie deprecation, there's an opportunity for pubs to regain control of the advertising ecosystem, says Keith Petri, CEO, lockr. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.
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At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons…
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