The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
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After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's FlowIQ Benchmark solution. We spoke with Dan Lawton, Ad-Juster's CMO & CBDO, to learn more about how…
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Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. During her keynote address, “Pubs and Agencies: Strange Bedfellows, Strategic Partners” at Publisher Forum in Scottsdale on Monday, November 4, 2019,…
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Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the…
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It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the video world is global…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
Read MoreAdMonsters November 29, 2018 What Is Cryptojacking? The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick…
Read MoreAdMonsters November 15, 2018 The Unsung Heroes of the Advertising and Media World Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true…
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Back when Google announced that the melding of DFP and AdX was complete and Google Ad Manager (GAM to those who know it best... Well, really still DFP) was born, we were skeptical that a new monster had arrived on the publisher-side monetization scene. Well, from what we heard at…
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