Research

Videoplaza have launched the findings of their study into the world of connected devices exclusively at AdMonsters’ OPS TV in New York on July 11 2012. The report is titled A Future for TV: IP-delivered video advertising in a connected world

We’ve summarised some of the key points below but you can access the full detailed report here.

Whilst TV advertising will remain one of the most popular mediums – both with consumers and advertisers, it is experiencing flat or minimal growth in many markets. In order to stimulate growth in this market the report details that broadcasters and publishers in general must embrace IP-delivered video and monetize it effectively.

The increasing array of connected devices...