Jay Wilson is the Director of Mobile Monetization at Photobucket. He currently manages all network sales and mobile initiatives. Prior to taking on his current mobile role, he developed pricing strategies for all branded/direct sales. He was introduced to custom display media pricing when he launched a small online gaming company in 2008.
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.