Atul Patel is the CEO and Founder of OneScreen, a company committed to giving people more access to watch content where, when, and how they want. Atul has over 12 years experience in strategy and product development in video, display, mobile, and direct response advertising. He has served as an advisor to various companies in digital advertising. Atul is a founding team member of Optimal Inc (fka XA.net and CPM Advisors), a leading social advertising platform, and LeadiD, a lead generation trust platform that is changing the face of lead generation. Previously, Atul co-founded LeadROI, a lead management system for financial services companies, which was successfully sold to MediaWhiz Holdings in 2008. Before LeadROI, Atul was with Countrywide Financial, where he served in various roles including lead generation, acquisition and marketing analytics. Atul earned his bachelor’s degree in economics, with a specialization in computing, from the University of California at Los Angeles. Atul resides in Irvine, California, where he is married with two children. Atul is a frequent author, speaker and panel participant for IAB, Digiday, AdExchanger, Niche Digital, OMMA Global, and more.