Larry Harris joined PubMatic in March 2012 as the company’s first Chief Marketing Officer, bringing his deep and diversified marketing experience to the ad technology company.
An experienced mobile marketing and advertising executive for more than 20 years, Harris has led integrated marketing and branding programs for Microsoft, Bank of America, Verizon Wireless, AT&T and Intel.
Harris is the former Chief Executive Officer of Ansible Mobile and was the driving force behind Ansible’s technology and business vision, creating a diverse team of mobile, media and digital experts that worked with blue-chip companies and dramatically enhanced the value of mobile marketing.
Before co-founding Ansible, Larry served as Executive Vice President and Director of Integrated Marketing for Draft, (now Draftfcb), where he built and led the global technology team and oversaw the company’s relationship with Interpublic. Harris’s team successfully launched Bank of America in the Northeast, ran the Interpublic/Facebook team and founded Draft Multicultural to create minority data-driven marketing programs for Bank of America, AARP, Carol’s Daughter and Verizon Wireless.
In 2000, Harris co-founded the digital division of FCBi – the direct, digital and data arm of Foote, Cone and Belding. Harris directed digital strategy, creative, user interface, e-marketing and web development for clients such as Hewlett-Packard, GSK, Quest, the IRS, Eli Lilly, Chase, Clairol and MetLife.
Earlier in his career, Larry worked at DMB&B in St. Louis where he was ACD of Contemporary Adult Advertising for Anheuser-Busch. He created the Superbowl ads for Budweiser as well as radio, print, event and TV campaigns for other A-B products.
A native New Yorker and a dedicated Knicks fan, Larry graduated from Harvard College and sits on the boards of New Yorkers for Children, the Institute for the Recruitment of Teachers at Phillips Academy, and the MacDowell Colony in New Hampshire.