How to Build and Monetize a Great App

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About the Session

How to Build and Monetize a Great App

Brandon Lucas, Head of Mobile at BET, shares his vision for BET’s mobile presence and why mobile apps are essential to their overall user strategy. With a focus on how the critically acclaimed “106 & Park” app has created new monetization opportunities both on-air and digitally, Brandon will share his best practices for optimizing monetization – combining strategies for direct sales, multiple ad networks, and now real-time bidding – without sacrificing the user experience.

About the Speaker

Brandon Lucas,

VP & GM of Mobile, BET

Brandon Lucas is a mobile industry veteran with wireless experience in the US, Japan and Europe. Today he oversees the wireless business, strategy and partnerships for BET Networks, the leading provider of media and entertainment for African Americans and consumers of Black culture. He drove the creative vision and execution for the widely-acclaimed “106 & Park” app for Android and iOS, and has grown BET’s mobile traffic by over 1,000%.

Brandon previously led the mobile business development team at Myspace and has held other business development roles with the Walt Disney Company and U.S. Cellular. He has a BA from Harvard University and an International MBA from the University of Chicago, and currently resides in Los Angeles.