Approach to Mobile Fragmentation
December 07, 2011—4:40 pm
Session Sponsored by
About the Session
Approach to Mobile Fragmentation
Fragmentation has always and will always be a challenge for digital media publishers. It’s extremely difficult for content providers to keep up with the rapid rate of technology, making marketing on these ever-changing platforms that much harder for advertisers. Solutions are here, and James Gaffar will be discussing NBCU’s approach to solving this issue across mobile web, mobile apps and tablets.
About the Speaker
James Gaffar,
Product Developer
Ad Solutions Mobile/ Emerging Media
NBCUniversal
A Product Developer for Ad Solutions Mobile/Emerging Media at NBCUniversal, James is responsible for managing and innovating the ad products, focused on mobile and emerging media, across various NBCUniversal brands such as NBC.com, USA, SyFy, Bravo, Oxygen, Telemundo and more.