Building your Revenue Generating Cross-Media Mobile Strategy

About the Session

Silo’s Converge: Responsive Web Media Cross-Media

Have you ever clicked on a link in Twitter and Facebook on your mobile and found it not working properly? Today more then 50% of twitter traffic is from mobile devices. Social Media, Online and Mobile are converging so rapidly that for a brand or media property it only makes sense to build an operation that is not silo’ed and cross-platform. Responsive Web Development and Publishing has shown that your mobile and online strategy can be built off the same foundation seamlessly. Matthew will share some best practices and case-studies around some leading edge campaigns that have recently been launched with his cross-media agency ADO. Questions answered- 1) What is the best way to make my existing web properties responsive? 2) For our online campaigns, can I extend them to mobile using Responsive techniques? 3) How cost effective is the use of Responsive web development? 4) How does this work with my online and mobile ad servers? 4) How both online and mobile can be effective as the core of your digital strategy?

About the Speaker

Matthew Snyder

CEO and Founder ADObjects

A 25 year+ consumer electronics and mobile veteran. His career spans from designing, developing mechanics and hardware for award winning consumer video products at Sony Corporation in the late 80’s to developing next generation mobile devices, incubating new businesses in music, video, search, advertising, social media, and locationbased consumer services during his 12 years at Nokia Corporation. Matthew was a pioneer in the emerging areas of mobile search and mobile advertising, and can be quoted to be individual to coin the phrase “mobile search” globally in 2003.

At Nokia, He was Head of Strategy and Business Development in Nokia’s Multimedia Business Group and launched the worlds first Mobile Advertising Exchange called the “Nokia Ad Connector. That effort led to the acquisition of Enpocket for the consolidated Nokia Advertising Strategy. Just Prior, He spearheaded the mobile search strategy that was the first “Federated mobile search client with mash-up Navteq maps globally” to incorporate Google, Yahoo, Microsoft, Yandex, Baidu and the entire family of Local Directory companies Pan-Europe that included Eniro, Fonecta, Yell, Seat, Page Jaune, Yellowpages.ca, Telefonica, Das Orlich and over 20 others. He was also responsible for launching Nokia’s Japanese R&D first Product Program, Nokia’s first Music Device and Service, and headed up Operations for Nokia’s entry in to the Gaming Business. Matthew also worked at Sony Corporation in Japan for 8 years specializing in Consumer vide and Product Development as a lead engineer.