Morning Keynote: Unlocking the Mobile Space through Play

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About the Session

The development of mobile as a marketing device is in full swing and all attention is on what the technology can deliver. Technology however is not the driving force behind mobile...it's how mobile is being used. By focusing on targeting behavior and understanding some of the key concepts of gamification, we can truly tap into the potential mobile provides.

About the Speaker

Jonny Shaw, Master Chieftain, Naked Play

@jonnyrockunit

Jonny has a unique and truly global perspective on how businesses can better connect through technology. After graduating from Oxford, he won a scholarship to study and live in Japan for a year - having seeing the dawn of the Japanese 'galapagos' mobile technology culture, he was hooked for life. On returning to the UK, Jonny worked at advertising agency Bartle Bogle Hegarty and was a key member of the team that launched Xbox in Europe. During this time he also saw an opportunity for technology to make people's social lives more playful and fun which led him to create Lucky Voice, now Europe's leading karaoke brand and business. Jonny returned to Japan and eventually founded the Naked Communications business there in 2007. Whilst in Japan he worked with many leading brands (Axe, adidas, Coke, Google and many more), and focused on helping them engage with the hyper technology accelerated Japanese consumer. He also worked on many projects in the region (China, India, Korea, etc.) and gained a rich understanding of how technology was transforming and enabling these emerging economies.  Jonny has now relocated to New York to lead a new business practice for Naked which is focused on helping businesses embrace the power of Play to find new growth in today's knowledge economy.