Sponsor Session: DoubleClick – New Platforms, New Opportunities – Life Beyond the Desktop Banner

About the Session

Mobile and video online ad revenues are growing strongly and the whole online market is about to change including traditional formats and channels. This will add to existing operational and structural obstacles new challenges. This session will outline a strategy to make sure we as an industry fully leverage the opportunity these new platforms bring us.

Sponsor Session

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

Jörg Vogelsang

Head of Emerging Platforms NACE

DoubleClick EMEA (Germany), de

Jörg Vogelsang is responsible for the Emerging Platforms at DoubleClick and works with key publisher and network clients across Northern and Central Europe. Emerging Platforms include Mobile and Video ad serving, Optimisation and Targeting products.

Before joining DoubleClick in 2008, Jörg graduated as a computer scientist and worked for one of the biggest retail companies – Tengelmann Unternehmensgruppe - and then as a consultant at the Boston Consulting Group. He later developed Stefanie Graf’s sports portal, which was financed by Burda-Holding.

Jörg continued his career at a Swiss IT company specialising in POS marketing systems before joining the OnVista Group where he was responsible for online buy-side ad sales.