Focus on: Privacy and the Consumer

About the Session

The online advertising industry should not drag its feet in trying to protect consumers' data. Instead, it should create a transparent and fair value exchange with consumers. Transparency is key. This session will show that by addressing privacy concerns, we can turn a threat into a much greater opportunity for a data driven marketplace. 

About the Speaker 

Auke van den Hout 
Board member of IAB Netherlands and Co-Founder of Adatus 

Auke van den Hout is Co-founder of Adatus. After having worked several years as an investment banker, Auke has been working in the marketing and media industry since 1998. As managing director at VNU/Claritas Europe he was responsible for the marketing information business in Europe where he set up various country organizations both through acquisitions and autonomous growth. Subsequently, he became CEO of Acxiom Information Products, where he launched various digital data products across Europe.

Auke van den Hout is board member of the Dutch IAB responsible for Privacy.