Exploring the benefits of semantic targeting and mobile advertising

This presentation will introduce you to how you can leverage Semantics and exploit the secret inventory of your website or ad network. And as an added bonus, Semantics can also be used to prevent ad misplacements and showing ads in bad content. I’ll also show how a large publisher in Sweden has benefitted from using EmediateAd to serve ads in mobile handsets, smartphones and tablets. 

About the Speaker 

Otto Neubert Block, Managing Director, Emediate

Otto is an Internet pioneer - experienced in online sales and marketing since 1996. Otto joined Scandinavian based Emediate in August 2008 and leads the company’s expansion strategy. Otto has a wide experience from sales, marketing and leadership, ranging from Sales Director in companies like the Danish Lycos company Jubii and the online directory service Krak.dk from Eniro.

The experience from working with the ad server EmediateAd led to a position as Managing Director for Emediate, the largest ad serving solution in the Nordic countries.

About the Sponsor

Emediate is the leading provider of ad serving technology in the Nordic countries.

Since its inception in 2001, Emediate has grown rapidly and presently employs 30 passionate people in ten countries. Emediate’s continual growth is based on impressing our customers with wit, grit and customer-profit. Our extensive support takes our customers by the hand, we offer more than an ad server – and we customise our solutions to their needs.

A combination that’s earned us a best-in-test award and a ‘Gazelle’ prize — an award given to Denmark’s fastest growing profitable companies – four years running.

With our ad serving product — EmediateAd — we provide web publishers with a complete system for managing, targeting and forecasting digital ads – online and mobile. Currently, we handle more than 45 billion ad impressions per month. With a world-leading brand protection tool — SiteScreen — we prevent online ads from running alongside unwanted content. SiteScreen is based on award-winning semantic content recognition technology.