As an early adopter of data management platform technology, Seeking Alpha has had plenty of time to learn the ins and outs of the tool – and Director of Sales Operations Mia Nolan in particular has become quite skilled in her using the DMP for a variety of initiatives. During this half-group session, she'll go beyond the basics and share some of the innovative ways DMPs can be employed, including expanding the advertiser base via a better understanding of your site's audience.
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Mia Nolan is the Director of Sales Operations at Seeking Alpha, a premier financial website for actionable stock market opinion and analysis. Mia directly oversees the execution of all revenue reporting, inventory and product analysis, as well as platform selection and vendor relations. As Director of Sales Operations she also oversees her team's pre and post support for all sales initiatives. Mia joined Seeking Alpha in early 2009 from The Washington Post Company, where she worked in both Arlington and New York offices.