Keynote Speaker: Paul Valerio, Method

About the Session:

Session Title: Data, Brands, and Patterns

Digital ad platforms are capable of managing tremendous amounts of data in real time, changing the way brands communicate with their target audiences. But what impact does this have on brand perceptions, and how well does data represent the consumer perceptions behind the behavior? The interactions and differences between data, understanding, perceptions, and decision-making get complicated fast. No matter how advanced data management technology becomes, people are still the cutting-edge technology we need to understand. My presentation will explore the interactions between data, intelligence, and the brand perceptions that clients want to create.

About the Speaker: 

Paul Valerio
Principal
Method

Paul Valerio leads Method's customer Insights team in San Francisco, combining research and branding strategy disciplines to guide the creative process for Method's clients. Paul is a branding strategy and market research specialist, with over 20 years of consulting experience for clients in retail, manufacturing, professional services, technology, pharmaceuticals, quick-service restaurants, and many other consumer and business-to-business categories.

Prior to joining Method, Paul was the Senior Director of Strategy at Interbrand San Francisco, and ran his own consulting and branding agencies, Group 19 and Addwater, Inc. Paul has also directed branding strategy and market research projects at CKS Partners, Hi-Tech Communications, Landor Associates, and Foote, Cone, & Belding Advertising. His clients have included everything from small start-ups to major Fortune 500 companies such as McDonald's, United Airlines, Exxon, Sears, Sun Microsystems, and QVC.

A graduate of Cornell University, Paul is fond of hiking the National Parks, and playing with his son and daughter. He is also cursed with a life-long passion for the New York Giants.