Keynote: The Evolving Role of Operations

About the Session

Independent of region or size of the company, operational excellence is key to the success of the organization. YouTube Director of Media Operations Adrian D'Souza, one of the most senior operations leader in the world, will provide his perspective on the state of operations and the trends going forward – the transition from OPS 1.0 to OPS 2.0, and how OPS 3.0 is shaping up.

About the Speaker

Adrian D'Souza
Director, Media Revenue Operations
YouTube

Adrian D'Souza, Director of Media Revenue Operations, is responsible for all post-buy campaign execution at YouTube in the Americas as well as execution of all advertising and marketing programs. He is also responsible for shared services like Partner Support, Inventory Management and System Administration of Sales tools and for certifying new technologies, partners and vendors. He recently stepped down as Co-Chair of the IAB's (U.S.) Ad Operations Council, a group that is focused on streamlining the supply chain for digital media thereby making it easier for traditional advertisers to do business online. Prior to this, he was Vice President of Advertising Operations at CNET Networks and was responsible for evaluating, defining and implementing new ad opportunities and technologies across CNET Network properties. Prior to joining CNET Networks, D'Souza served as the Director of Product Management at Engage Media. He oversaw the product strategy for B2B and B2C products. Prior to that, he managed a worldwide product line of enterprise management hardware and software products for American Power Conversion Corp. D'Souza has a MBA from Virginia Tech and an Engineering Degree from the University of Poona, India.