Keynote Sponsor: The Rubicon Project – Real-Time Trading: Automation and Increased Revenue for Publishers
We are in a world where trades are happening in real time, providing data and insights that allow the buyer and seller to understand and act on the true value of each impression. Great liquidity in the market at lower cost of access will be a requirement for the industry to grow. Learn how Rubicon Project's latest technologies, REVV Connect and REVV OS, makes it easier for buyers to buy, helps premium publishers overcome struggles with scaling private marketplaces, while providing total insights into online ad revenue and trend data in one dashboard.
Josh Wexler is a seasoned entrepreneur and business leader with meaningful experience across consumer, media, and technology industries, who loves bringing new ideas to market. At the Rubicon Project, Josh is responsible for activating major web publishers and media companies. Previously, from August of 2004 through January 2008, Josh crisscrossed the US media-technology ecosystem evangelizing and growing SWMX - SoftWave Media Exchange - where he was a co-founder and CEO. SWMX groundbreaking platform competed fiercely against the likes of Google and eBay in a quest to create a media exchange for the radio, cable, and television advertising industry. While at SWMX, he appeared as a speaker at numerous industry events including the UBS Media Conference, Local Ad World, and OMMA.
Earlier in his career, he was co-founder and Vice President of Hypnotic Hats Ltd., (HYP), a boutique apparel and accessories company that received significant marketplace attention in the early '90s as a brand-favorite among celebrities, professional athletes, the fashion elite and music industry icons. HYP became a global brand within 9 months of its founding. The company was featured extensively in print including profiles in Esquire, New York Magazine, USA Today, LA Times Magazine, and Details Magazine, among others, and featured on broadcast television networks CNN, ABC, and MTV.
Josh attended Cornell University where, as a four-year starter on the men's basketball team, he was a member of Cornell's 1988 Ivy League Championship team and served as captain in the 1988/1989 season. Additionally, Josh was a three time member of the United States Men's Maccabiah Basketball team, winning a gold medal in 1985 and silver medals in 1989 and 1993.