Keynote Sponsor: The Rubicon Project – Real-Time Trading: Automation and Increased Revenue for Publishers

SESSION INFORMATION

Event:
OPS Markets - April 18, 2012
Session Type:
Sponsor Session
Session Date:
Wed Apr 18 - 9:20 am - 9:25 am

We are in a world where trades are happening in real time, providing data and insights that allow the buyer and seller to understand and act on the true value of each impression. Great liquidity in the market at lower cost of access will be a requirement for the industry to grow. Learn how Rubicon Project's latest technologies, REVV Connect and REVV OS, makes it easier for buyers to buy, helps premium publishers overcome struggles with scaling private marketplaces, while providing total insights into online ad revenue and trend data in one dashboard.

SESSION CONTENT

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SESSION SPEAKERS

JoshWexler's picture

Josh is responsible for the Rubicon Project’s mobile technology, revenue, strategy, and operations globally. After joining the Rubicon Project in May 2008, Josh helped build the company from a start up with 40 employees, to a profitable 250+ employee company with 8 global offices, and the largest independent technology platform in the industry. Most recently, Josh served as the company’s SVP Global Market Development where he played a central role in growing the Rubicon Project’s audience reach into the largest on the internet, according to comScore. Josh is considered an industry thought leader and has presented at numerous industry events including ad:tech, Digiday and IAB MIXX.

Josh is a seasoned entrepreneur and business leader who loves bringing new ideas to market. Prior to joining Rubicon Project, Josh was a co-founder and CEO of SWMX (SoftWave Media Exchange), a media exchange that automated the radio, cable, and television advertising industry. Earlier in his career, Josh was a co-founder and Vice President of Hypnotic Hats Ltd., (HYP), a boutique apparel and accessories company popular among celebrities, professional athletes, the fashion elite and music industry icons. HYP became a global brand and was profiled by Esquire Magazine, New York Magazine, ABC TV, and MTV, among others.

Josh attended Cornell University where, as a four-year starter on the men’s basketball team, he was a member and captain of Cornell’s 1988 Ivy League Championship team. Additionally, he was a three time medal winner in the United States Men’s Maccabiah Basketball team. Follow Josh on twitter @JoshWex.

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