Monsters of Innovation

A showcase of the 10 most innovative startups building the revenue engines of emerging digital media platforms.

About the Monsters of Innovation

Fueling the entrepreneurial spirit of digital advertising, AdMonsters is launching Monsters of Innovation as an integral part of OPS NY on Oct. 4. This startup showcase and competition will highlight and reward the companies on the vanguard of monetizing the multi-screen web, and one worthy competitor will be recognized as "Monster Innovator of the Year."

Innovators and entrepreneurs creating the next generation of media revenue engines are invited to apply to become one of the 10 candidates selected by AdMonsters' editorial team to show off their wares in the Innovation Lounge during the respective events.

The Innovation Lounge

Modeled after AdMonsters' heralded Speed Dating – which The Media Trust CEO Chris Olson calls, "the most valuable two hours in media" – the Innovation Lounge will offer the startups the chance to earnestly interact with the AdMonsters community, made up of the leading minds in digital advertising. Facilitated "matchmaking" will hook up startups and attendees based on area of interest and company type. For example, if a developer has created a platform that delivers advertising across multiple platforms, they may want to meet retailers, agencies, brands, and publishers focused on that market segment.

The Monsters of Innovation are focused primarily on revenue generating solutions for the evolving multi-screen and mobile-enabled internat. They will be building products and platforms to serve:

Video content & advertising
App development and in-app advertising
Tablet media development, monetization & advertising
Cross-platform integration
Mobile and on the move media
Digital, IP and Interactive TV
In-game advertising

Monster Innovator of the Year Competition & Award

During the wrap-up party of each event, a panel of judges from across the digital spectrum will decide which company is truly the Monster Innovator of the Year.

Do you have what it takes?
Apply to be a Monster of Innovation

Apply for Monsters of Innovation US (July 11 - September 7, 2012)

Are you eligible? Application requirements:

A total turnover of no more than $2M (USD) in the previous 12 months -- zero revenue is okay, too!
Independence: your company must fulfill eligibility requirements as a standalone entity not the development arm of a larger organization.
A product, tool, or technology that focuses on monetising mobile, tablet, ip/interactive/digital television, the local web, or other new mobile or multiscreen revenue generating product.
Company must be less than two years old.
A functioning live demo or, better yet, a live product.
Product collateral describing your business to be sent to AdMonsters
Application must be received by the due date.

Sponsorship

We are offering a sole, exclusive sponsorship of the Monsters of innovation. If your company believes in innovation, the entrepreneurial spirit, and the promise of digital media, you should consider partnering with AdMonsters and the Monsters of Innovation. This is a unique opportunity to align your brand with the most creative thinkers in media today. Please get in touch with us if you would like more details about this opportunity.