Digital Ad Operations Specialist

Responsibilities include everything from analyzing all campaigns running across Iblocal to sitting in on client calls solving individual performance issues to working with an account manager on creating winning plans. This may include: Ad trafficking, reporting, project management as a campaign manager, inventory projections, creative q/a (flash, 3rd party tags, html, etc), optimizations, renewal business, billing reconciliation, working with sales planners on winning plans, acting as a liaison between the NY office and other satellite IB offices.
The skill set of the ideal candidate will include: a team player attitude, great time management, ability to negotiate and work with sales department, keen attention to detail, ability to work in fast paced, deadline driven environment, be an Excel guru, trafficking in multiple ad servers and have working knowledge of a CRM.
 
Responsibilities:
Implement and manage advertising campaigns using a 3rd party ad server and internal tools.Ensure ongoing campaign success through regular performance analysis and optimization.Interpret, analyze and make recommendations against advertising metrics.Assist in managing and executing monthly billing as well as client reportingAssist in various projects as needed.Participate in client campaign kick-off calls to outline ad tracking requirements and deliverables
Interact and coordinate with Product as well as outside clients and vendors (e.g. Direct premium publishers, 3rd Party Data companies) to ensure flawless advertising product executions
Manage, build and mentor all under the operations umbrellaEnsure clients and internal sales teams are receiving first class customer supportFacilitate communication between ad operations and creative services, finance, and ad salesCoordinate with content and distribution partners to develop and manage advertising policiesWork with inventory planning to maximize revenue by optimizing inventoryDevelop and manage Ad Operations processes to increase efficiency and communicationEnsure all booked revenue is recognized while campaign objectives are consistently exceededWork with teams to identify and design new tools and systems to improve efficiency
Experience/Qualifications:
2-3 years experience in online media
Experience with an online ad serving system such as Atlas, DARTBasic HTML knowledgeExperience analyzing online campaign data activitySuperior communication and customer service skills

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