Which Publishers are "Lazy Loading" or "Just-in-Time" ad serving succesfully?
Hello Monsters -
Working on options/research around the topic of display viewability.
Which publishers out there have implemented "just-in-time" or "lazy loading" of ads slots?
Bonus points if you can point to a collection of best practices out there.
Daily Double goes to anyone who is doing it using DFF (XFP-Premium) and GPT tags....
- Mike McLeod, Ad Tech, PGA TOUR Digital
To Learn More, Join Us At
This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?