VPAID - Inventory requests drop-off
We are using Live Rail as our programmatic platform to deliver non-linear overlay using VPAID tags.
Previously we were delivering ads to one of our sites and seeing 6 million inventory requests a day, when using VAST.
We then swapped over to VPAID and now only see lees than 300 000 inventory requests a day.
The publisher has done a lot of testing on his side to see if there is an issue however they have not found anything.
To be clear; even though our inventory requests have dropped off dramatically, our impressions and clickthroughs have remained constant.
My question is whether anyone else has experienced this before?
Did you find a solution?
Any guesses as to what could be causing it?
We are racking our brains over here so any help is greatly appreciated!