Viewable Impressions - Publishers
Hello Monsters -
If you are a publisher and have already tested targeting to viewable impressions or adapting your site to that initiative, can you let me know about your experience? And what ad server you're using to make that happen?
If you are using reporting tools only, to determine after the fact how many impressions (and which ones) were delivered as viewable, can you let me know what tool you are using, and how that has gone so far?
Thanks in advance!
To Learn More, Join Us At
This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?