Viewable Impressions - Publishers
Hello Monsters -
If you are a publisher and have already tested targeting to viewable impressions or adapting your site to that initiative, can you let me know about your experience? And what ad server you're using to make that happen?
If you are using reporting tools only, to determine after the fact how many impressions (and which ones) were delivered as viewable, can you let me know what tool you are using, and how that has gone so far?
Thanks in advance!
To Learn More, Join Us At
Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.