VAST Compliant Redirects with DFP & Brightcove

All discussions in
Published by: Catherine Robinson , Tribune Interactive
Published on: January 30, 2012

Monsters -

Is anyone currently serving VAST Redirect tags via third party ad tags while utilizing the Brightcove video player, and DFP (not the upgraded DFP Premium)?

We are trying to do so for a pre-roll with a cube companion. We understand from our 3rd party advertisers that they do this with other publishers on DFP/Brightcove without issue, yet we are being told by Brightcove that it will only work as two ad lines, which is not acceptable to our advertisers.

Has anyone solved this?

Thanks,
Catherine Robinson
Tribune Digital

Comments

#1 Catherine Robinson - February 7, 2012

Thanks, Darren! I appreciate it.
Catherine

#2 Darren Sharp - January 30, 2012

I havent personally done this, but I think you can do this, if you create a streaming ad in DFP, and then select VAST in-line or redirect and here is the option to add a companion ad. Within this you can add in the creative (lots of options here, from iframe, HTML or static resource). The Brightcove player itself you may require two seperate tags but this should allow for a single set up for the creative.

I have personally found the DFP Video team very helpful with the integration of video within our video player (JW Player), and they will have someone who specialises in Brightcove who can help.

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