US Only Impressions

Published by: Dan Waggenheim , TechTarget
Published on: November 12, 2012

Monsters,

We are exploring the idea of opening up our US inventory to the masses and wanted to see how other organizations are attaching this. Specifically:

1. Do you allow advertisers to target US only impressions? If so, all advertisers or only a specific group?
2. What approaches have you taken to address the "cherry-picking" of your inventory?

Thanks,
Dan

Rocket Fuel