US Only Impressions
We are exploring the idea of opening up our US inventory to the masses and wanted to see how other organizations are attaching this. Specifically:
1. Do you allow advertisers to target US only impressions? If so, all advertisers or only a specific group?
2. What approaches have you taken to address the "cherry-picking" of your inventory?
To Learn More, Join Us At
This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?