Understand Flurry Analytics and Google Analytics
My company develops mobile apps and we currently use GA to understand app usage with some custom events. However, from what i have read about Flurry, the data provided is pretty direct and extensive, making it easier to analyze.
We essentially need to track how a user is using our apps, derive user persona and essentially use this data to create advertising campaigns or make improvements to an application.
Any insight is appreciated.
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