STR and eCPM Making Sense of data across multiple systems
There are some companies out there that say they can handle all of Ad Ops reporting needs.
Right now - processes for eCPM and STR are very manual and require more time than is humanly possible to generate reporting that can be sliced across different audiences.
This seems like a niche area with only a few players...
What other vendors exist out there aside from YieldEx and AdSoftware?
What's been the experience with setup?