Remnant Ad Network evaluation
How do you choose a remnant network?
Most of the feedback I read is from smaller, inexperienced sites. There also isn't much structure in how they are compared/reviewed.
I'm trying a Google doc with listing of ad networks.
Perhaps with some type of scoring for eCPM, channel conflict, payment, reliable tech, service...
Anyone interested in comparing notes on it? It may save us a few days in evaluation testing.
To Learn More, Join Us At
The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.