Recruitment Industry - AdServing Creative
I'm new to the industry and looking for advice.
I have recently come on board to a recruitment agency (an RPO for those who know what that is) and have been tasked with bringing our ROI reporting in house.
Bringing the adserving solution in house has resulted in the possibility of trafficking our own creative adverts (Banners, MPUs, Leader Boards etc.), rather than our current process of sending it off with a landing or tracking URL for the publishers to host.
My main question is this: are all publishers able to receive trafficked media so long as they have "Web Banners"? My reason for asking is that we do quite a bit of business with some of the smaller more obscure job boards and I'm not sure how common place (if at all) it is for such publishers to be unable to receive trafficked creative. Would the benefits of serving your own creative outweigh the potential hassles of implementing new process and having to find out who can receive what in which way? Our current process works, so why change it?