Operative Cookies and Mobile
Does anyone have details on how Operative works with mobile?
When a Click URL to a landing page includes the operative variables how does Operative capture and log that info? I believe Operative sets a cookie to gather this info but how effective is that when its an in-app browser and across different devices (iOS & Android)?
If anyone has experience with Operative and mobile tracking I would definitely like to know more.
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Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.