New DFP // Forecasting Issues
We migrated to the new DFP about 4 weeks ago and began to discover all of the issues with the new DFP forecasting engine. Are other Monsters experiencing forecasting issues in the new DFP? Would anyone be interested in writing a group AdMonsters e-mail to Google and find out what they are doing to fix these issues?
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.