Mobile Remnant ads redirecting users to app store
Is anyone else experiencing an issue with mobile ads redirecting users off site and on to the app store without clicking on the ad? We've come across a few of these lately coming from several different networks. Have you been able to successfully block these types of ads?
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?