Mobile: Publisher Click data not matching up with 3rd party data
I have been monitoring some banner ads we published on a specialist mobile marketing agency. The banner ads use a unique Media Mind URL. I have been shocked to see that the clicks reported from the media is almost 3x what our independent ad serving data suggests. I am very aware that data rarely matches up, particularly when it comes to mobile, but this just seems insane... I am definitely sticking to my own data, but I am a little concerned that I may be missing out on responses because of a lack of mobile optimization... Anyone else had similar experinces?