Maxifier, Yield Management

Published by: Clay Berish , Halifax Media Group LLC, us
Published on: December 2, 2013

All,

Has anyone had any hands on usage with Maxifier's Tools, Beanstock's DFP RTB space, or Yeildex products?

If so, do you think that anything they provide had a positive impact on Yield?

I realize that the 3 present different approaches to the Yield Management space, so any experiences, good or bad, contributed to this thread would be appreciated.

Thanks!

Comments

Hi Clay,

Our Media Planning and Ad Ops teams both use Yieldex to check available inventory. We've been very satisfied with Yieldex, especially compared with other inventory management tools we've used. If you'd like to talk offline, I'm happy to share more detail about our experience with this vendor.

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