Looking for recommendations for Ad Inventory/Management Software with CRM and dfp integration ability
We are a growing in-house ad agency selling across 8 websites (100,000 million plus pageviews per month)and one print magazine. Migrating to dfp for ad serving. Looking for an ad inventory/management tool that would integrate with Salesforce and dfp.
I am looking for customer testimonials for programs that are serving your ad management needs well.
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.