Looking for recommendations for Ad Inventory/Management Software with CRM and dfp integration ability
We are a growing in-house ad agency selling across 8 websites (100,000 million plus pageviews per month)and one print magazine. Migrating to dfp for ad serving. Looking for an ad inventory/management tool that would integrate with Salesforce and dfp.
I am looking for customer testimonials for programs that are serving your ad management needs well.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?