Load More - how to load/serve the ads

Paid Member
Published by: Melissa S Bertram , Crain Communications Inc
Published on: August 1, 2014

Hi all -

We are utilizing the 'load more' functionality to load more article content to the page, when a user clicks the button. We want to better monitize those ad impressions that are served with the load more content. How are you doing it? Are you loading a 2nd, then 3rd, then 4th ad call to the page? Do you eventually round back up to the 1st ad call, then the 2nd and so on? Any and all info would be great.

Thanks in advance.
melissa

Rocket Fuel