Issues with Bot Impressions and Clicks
We’ve been having issues with bot impressions and clicks for quite a while now. We’ve tried botblocker campaigns and blocking offending IPs from accessing our sites with varying degrees of success, but the problem still persists. As a result, we are currently filtering out suspect impressions and clicks manually, which is very time and labor-consuming, but we feel this is the only way to supply accurate stats to our advertisers.
So, the question is: has anybody faced the same challenges and how do you address them? I am especially interested if anybody has any suggestions on how to address this problem proactively rather than react to bots hitting your site with fakes after the fact. However, any feedback on this topic would be greatly appreciated.