IAB SafeFrame 1.0

Published by: Russell McGurk , Net Communities
Published on: November 23, 2012

Hi All,

I was just wondering what people's initial thoughts are about the US IAB's release of "SafeFrames".

http://www.iab.net/safeframe

Is this potentially the holy grail of Ad Serving solutions that we've all been looking for in terms of combining flexibility with publisher and user safety?

Comments

Hi All - looking for any more comments on this topic. Is anyone using safeframes?

http://www.iab.net/safeframe

I came on today looking for an answer to the same question. I see that the original is older so I wanted to chime in with a link to an important article from MediaPost last week.

http://www.mediapost.com/publications/article/206543/reduce-unmeasurable...

Who is using SafeFrame?
Are there disadvantages to early implementation? (Early = significantly before Jan 1)
Are you seeing good results early? Or are you drastically rethinking inventory structure?
What's the minimum acceptable visibility? 30%? 20%? Is this a barometer at your office or has someone seen a strict minimum?

Thanks,
Laura

Is Safeframe used for sites with iFrames only? (ie. no iFrames = no need for SafeFrame?)

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