IAB SafeFrame 1.0

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Published by: Russell McGurk , Net Communities
Published on: November 23, 2012

Hi All,

I was just wondering what people's initial thoughts are about the US IAB's release of "SafeFrames".

http://www.iab.net/safeframe

Is this potentially the holy grail of Ad Serving solutions that we've all been looking for in terms of combining flexibility with publisher and user safety?