How big a problem will mobile malvertising for Ad Operations?

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Published by: Rob Beeler , AdMonsters, us
Published on: November 7, 2012

We did some research into mobile malvertising for the article we published today: http://www.admonsters.com/blog/cracking-mobile-guide-mobile-malvertising and I'm curious if anyone has any thoughts on mobile specific malvertising. Does the fact that mobile inventory is more likely to be bought/sold through programmatic means coupled with the very personal nature of mobile devices create a new headache for Ad Operations? How will we combat it?