Google Publisher Tags and Tag Management Solutions

Published by: Chris Evans , Racing Post, uk
Published on: July 17, 2014

Hi all,

Quick question - wondering if any publishers out there are using a tag management solution to deliver their DFP Google Publisher Tags?

The three tier nature of the ad-tag (the library call, construct and ad-call) would suggest that a typical tag management solution wouldn't work. We currently have an in-house CMS that allows me to change ad-tags, however, my tech team are proposing removing this, and thus I need a way to replace ad-tags on my terms, rather than hard-coding them.

The agency that manage our DFP account have suggested avoiding tag management solutions to power this - even Google's own tag management solution doesn't appear to support the GPT?

Any thoughts?

Thanks,
Chris

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