Dynamic Creative Optimization

Published by: Manny Balbin , Liberty Interactive, us
Published on: October 4, 2012

Hello Monsters,

We're looking into and evaluating dynamic creative vendors that would integrate easily with our ad serving platform (DFP legacy, boomerang, adX) with no additional site pixel or data gathering implementation. I've since visited with Collective's Ensemble and their technology/implementation seems to fit well with our requirements. I'm looking for feedback from other publishers who have/are using Ensemble. Any insight regarding performance or challenges faced with their technology would be immensely appreciated.

Sharing feedback regarding any other DCO vendor would be appreciated as well.

Thanks in advance,

Manny Balbin

Rocket Fuel