DSP and Order Management Systems
Hello fellow monsters!
Anyone have any creative ways of managing or leveraging a more direct integration between your digital order management system (DSM, Operative, FatTail etc) and off site, demand side platform buys? Placeholders and lines are fine, but a swivel chair typically happens for entry/campaign management/forecasting etc and I was hoping to get some insight into how other folks are either integrating or treating as a completely separate process.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?