Do you know any competitors to Yieldex?

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Published by: Rob Byrnes , Meredith Corporation, us
Published on: June 22, 2010

Looking at Yieldex as a potential ad inventory management solution and I have not been able to identify a valid competitor to compare them to. While it's entirely possible they are "the only game in town" I wanted to ask if anyone else is using a similar ad inventory management solution that I should take a look at.

Comments

#1 Christianna Grinter - July 29, 2010

Hi,

We do not currently use an inventory management solution but I recently watched a webinar and they had this great slide in it. Here is a link to the powerpoint and if you go to slide 4 it shows you the Display Tech Landscape.

It does not list all the players/vendors in each area but it does list some of the bigger ones and is hopefully a starting point!

Link: http://www.iab.net/media/file/Terence-Kawaja-PwC-presentation.pdf

Thanks,
Christi

#2 Katherine Strieder - June 30, 2010

Alerting you that I'm a vendor -- we offer a solution for folks looking for the next step in digital inventory management who want a tiered approach.
We start off with a services engagement and identify where your ROI lies in inventory analysis. Once you see the scope of ROI, you know how much you want to spend on a solution.
Then we offer several tiers of solutions from simple to deluxe.
We've been serving clients this way as an IT shop for 20 years and found the model works well for the individual needs of digital customers.