DFP Premium - Upgrade or downgrade?
I am looking for feedback from publishers who have upgraded to DFP Premium? Have you found premium to be an upgrade or a downgrade? From a trafficking standpoint we think it has absolutely been an improvement but we have really struggled with it on the reporting end. Many critical reporting features were eliminated and the rich media reporting is a mess. I am still trying to determine if the issues are with DPF or with us becasue we have some non-standard/unique ad units.
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Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.