DFP Premium - Upgrade or downgrade?
I am looking for feedback from publishers who have upgraded to DFP Premium? Have you found premium to be an upgrade or a downgrade? From a trafficking standpoint we think it has absolutely been an improvement but we have really struggled with it on the reporting end. Many critical reporting features were eliminated and the rich media reporting is a mess. I am still trying to determine if the issues are with DPF or with us becasue we have some non-standard/unique ad units.
To Learn More, Join Us At
This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?