Checklist for Behavioral Targeting Privacy -- Seeking Comments
For advertising and data companies that employ behavioral targeting, PrivacyChoice has compiled a checklist of key privacy practices available here:
The checklist includes examples of best practices observed in compiling the PrivacyChoice Tracking Company Index:
Use of best practices supports a more effective self-regulatory effort for targeted advertising privacy. Discussion and comments on these resources is much appreciated.
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.